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GuideStar’s Purpose
Our mission is to build character-based cultures that drive performance excellence in business, government, and community-based organizations.
We help:
- Businesses achieve market leadership;
- Municipal governments grow sustainable communities;
- Voluntary organizations build character-based communities.
Our vision is to create competitive dominance for American businesses through character-based practices in leadership, knowledge, and execution.
Our core values reflect the Six Pillars of Character Counts that underpin performance excellence - Trustworthiness, Respect, Responsibility, Fairness, Caring, and Citizenship.