Methodology

A Proven Framework Where Values Drive Performance

The GuideStar program you’ll deliver to your clients combines powerful storytelling, real-world case studies, and structured learning experiences. By following this methodology, you’ll help leaders at all levels develop the knowledge and skills to create engaged teams, enhanced organizational alignment, and sustainable results.

Each GuideStar program you facilitate begins with reading The Story of the Character-based Car Company within a kickoff meeting/orientation module that provides a program overview and introduces key concepts.

The book employs an illustrated parable to describe the leadership practices for Character-based Capitalism. It synthesizes the wisdom from thousands of pages in over thirty books and articles by experts such as Jim Collins and Daniel Goleman while weaving a story that can be read in less than an hour.

Program participants also receive a digital copy of the book It’s My Company, Too! It describes leadership practices resulting in award-winning performances within eight real-life organizations in different industries. Excerpts from these stories appear in program workbooks to illustrate the practices of Character-based Capitalism in actual companies.

These foundational resources provide the conceptual framework for the program you’ll deliver. Building upon these insights, the GuideStar methodology follows a carefully structured learning process designed to move participants from understanding to application.

Learning Process Structure You’ll Facilitate

Each module within the GuideStar program follows a three-part learning process designed to maximize retention and application:

1. DISCOVERY

The Discovery phase equips you to provide your clients with knowledge and insights to develop the leadership practices they need to execute.

  • Instructional videos expanding on best practices illustrated in The Story of the Character-based Car Company

  • Success stories from award-winning organizations found in the book It’s My Company, Too! that reveal and reinforce best practices in action.

  • Guided discussions and exercises to help you teach clients how to apply these practices in their company

2. PRACTICE EXERCISES

In the Practice Exercises phase, you’ll guide participants to examine how and where to apply concepts and ideas from the Discovery phase in their day-to-day work environment.

  • Selection of two or more suggested behaviors from covered topics shared with colleagues during team meetings.

  • Application and experimentation with concepts in real-world situations between sessions.

  • Peer accountability and coaching.

3. ACTION PLAN

As new behaviors become more natural through practice, you’ll facilitate the transition to building the Organizational Leadership System, where communication systems, human resource practices, and artifacts reinforce the culture with:

  • Individual assessment of current HR and communication practices in the company or area(s) of responsibility.

  • Prioritization of areas for improvement, rated individually and as a team.

  • Development of implementation plans for the top priorities determined by the team, with clear accountabilities assigned.

More Than Just A Training Program For Your Clients

Using the GuideStar methodology to systematically progress through discovery, practice, and implementation, you’ll guide your clients to develop the mindset and skills needed to embody character-based leadership.

This approach creates ripple effects throughout your client’s organization, fostering a culture where employees take ownership, collaborate effectively, and deliver exceptional performance.

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